Sales Lead Generation
Generating B2B leads is easy. You could simply set up a stand at a trade show where you could raffle the latest gadget in exchange for a business card. You’ll have leads coming out of your ears in no time! But believe us, the cost of your sales will hit the roof, because your sales people will be chasing down disinterested business people for weeks before they find someone who is interested.
When you want your salespeople to spend their time dealing with real prospects, it’s time to call in the experts. Our lead generation services will hand you superior quality, genuinely interested leads that should make your sales team’s job a breeze.
Outstanding B2B leads
When you instruct us to work on your business to business marketing in a lead generation capacity, we promise the leads we return to you will be:
-
Pre-qualified: Our ethos is quality over quantity, so expect red hot opportunities to come your way
-
Easy to convert: We will only pass over leads with a genuine interest in your products and a desire to meet with your company
-
Easy to close: Whilst we don’t expect them to hand you a cheque as soon as you pick up the phone, we do expect our leads to be relatively easy to close, because this will reduce the time spent developing them and reduce the overall cost of your sales
-
Include quantitate data: We will pass you any notes we have regarding conversations we’ve had with your clients, such as where their needs lie, their timescales for purchasing and the business problem they are hoping to solve with your products
Lead generation as part of your business to business marketing strategy
The process of selling takes place in several stages, and the number of stages appropriate to your business will depend on where you are with the business now, who you are marketing to and what it is you are selling. The process of lead generation fits in somewhere between company profiling and telesales, but can be extended to include either or both of these, or any other aspect you feel to be appropriate.